We’re all used to killing our darlings, it’s part of the job. But when darlings die before their time, it’s sad.
So here rest a few projects that almost happened.

NHS LIVE

We created a ’24 hour only’ event showcasing Live the incredible work NHS staff does every day.
Ocean Outdoor, client and production company were on board, but hospitals were under enough pressure with Covid.

SPACE FOR TRUTH

With more and more fake news populating the web, it’s hard to know what to trust.
By placing smart banners on questionable news sites, people will be able to check in real time
if the article they’re reading is trustworthy.

ANTI-EQUALITY POSTERS

Women’s heart attacks are often more subtle and harder to diagnose, which makes them more deadly. We made some posters to raise awareness.

NETFLIX ESSENTIALS

As part of our pitch, we created a special line of skincare for bingewatchers.
The best way to look like you’ve got your beauty sleep, even if you haven’t had any.

BLOODY PRINTS

We created a series of posters to normalise life with periods (and promote Persil, of course). 

SWEET AT HEART

Children often test our patience. But underneath all the mess and chaos, they’re mostly sweet at heart. Just like Jammie Dodgers.

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